Magazine diaries as impulse items

We are promoting magazine branded diaries as an impulse item at the counter in the slim spinner shown in the photo. In the past we have promoted these in our regular diary section. The idea behind the counter pitch is that customers buying the related magazines are more likely to buy a sister diary on impulse. We are contemplating an offer around a diary / magazine pack but are yet to work our the process and in-store pitch. Also, we are likely to wait until we have more magazine branded diaries in-store to appeal to a broader demographic.