The photo below shows how we use our top selling weekly magazines to drive sales of other categories. By reclaiming the top rows of the waterfall we are able to drive sales of parenting, house & garden, food, health and garden titles – all growing categories.
We are consistent in our placement – health with health, garden with garden etc. We know from our top-ups that these titles sell from here.
We call this our honey pot strategy because we are driving sales of less popular titles by placing them around our most popular titles.