The TV commercial newsXpress is running to promote its ink and toner offer is working well. Beyond the buzz in the newsagency channel, consumers are reacting to the ad. It pitched our newsagency and others under the banner as go to places for ink and toner at competitive prices.
It’s great to have a newsagent brand on TV and it is even better to be actively competing with the majors! The Hot Ink campaign shows that we are competitive and this feeling rubs off to other departments when ink customers are in-store.For those new here, I am a Director of newsXpress.