Rosh Hashanah is an important celebration in the Jewish calendar. It is important to us because we have another opportunity to demonstrate that we are the greeting card specialists. We have a good range of Rosh Hashanah cards in our newsagencies for this reason – we cannot be a specialist and ignore seasons such as this. Knowing what we stand for in cards frames all of our decisions. More newsagents should support minor seasons since our major competitors will ignore them including Rosh Hashanah.