We are promoting In Style at the counter at Forest Hill this week. I know I complained here a week ago about about tote bag overload. The bag with In Style is substantial and claimed to be valued at $49.95 – it is considerably better quality than the usual magazine giveaway tote bag.
In Style is a popular title for us so we figured the giveaway supported by a counter display would help lead to easy quick sales. This counter position works better than power end displays for some titles – it is all about the offer.