Tattersalls is running a radio ad campaign in Melbourne for tomorrow night’s $15 million OzLotto jackpot. The tag at the end encourages listeners to buy online at lotto.com.au.
Tattersalls is running a radio ad campaign in Melbourne for tomorrow night’s $15 million OzLotto jackpot. The tag at the end encourages listeners to buy online at lotto.com.au.
Intersting reading to check out a company called jumbo corporation,a publicly listed company that a few years ago bought a company called “the mail service” that tatts used to own,and guess what Jumbo corp, trading as ozlotteries.com.au are the only company tatts allow to sell their products online,according to Jumbo corps last years annual report, online sales were in excess of $20 million….to rub salt in the wound they arent even in a tatts licence territory, they are based in qld!!!
tatts’ own website claims they themselves have over 100000 registered on line players and online sales are repotedly 10 times that of jumbo corp,and we, their retailers are excluded from setting up online,we get thrown the scraps yet again!!
Even though we earn a little commission from the online purchases, we loose on the other sales that we’d normally acheive when the customer is in the store.
It sounds nice and futuristic to me, but maybe one day online magazines and lotto will replace us?
Helen, Tatts have acquired Golden Casket with some funny transitional thing happening over a few years. You’d have to look it up.
And we do get scraps at the end of the day, I earned 78c in commission last week from Powerball. You only need super rich customers for it to pay you well!!!
I am comfortable about Jumbo. I am uncomfortable with our supplier so publicly promoting a direct consumer relationship. We provide tremendous billboard space for them including empty scratchie bays. Mark
i known what you mean Michael,work out the commision on ozlotteries sales last year of $25,423,310.00(pg 34/74 annual report),if they can sell online why cant we ,their retail network ,set up and compete and sell online as well?do we have a case for anti competitive directives?i would think so but like most things they have deeper pockets..
Me being the conspiracy theorist i find it interesting to note that you dont see this company show up on the tatts ranking lists ,i wonder why?
how many other resellers dont we know about?
NSW Lotteries are also about to launch into online selling. Customers do need to set up an account to buy lottery tickets this way. Interestingly though, whilst it is illegal to purchase lottery with a credit card, it is perfectly OK to ‘top up’ your online account with a credit card.
i noticed when Intralot was introduced to the market Tatts immediately changed their marketing strategy to include their website details on all TV adverts.
VANA, The ANF and LAAV have little control over protecting the retail market when these shifts occur. You wonder why we continue to pay membership??
Shayne,
I noticed this credit card top-up thing as well. Very interesting.
I would be checking the legislation regarding credit and gambling in NSW to see if there is a loophole or whether this is an oversight by NSW Lotteries.
Helen,
You can’t sell online because you aren’t liscenced to. Your merchant agreement won’t allow it.
If you wanted to setup an online gambling store you would have to be willing to pay for the privelage.
Jarryd there are already dozens of lotto outlets selling lottery products online,and hundreds with a web presence capable of doing same if they wanted,i dont have a merchant agreement i have a franchise agreement and try as they may there is nothing in that to stop me selling online if i wanted ,the only thing tatts could make me do is remove all their intellectual property off my website if i was selling online which i arent at this stage but i think i will try soon looking at some of the numbers being achieved online,and Vaughan your right a few years ago the laav gave up trying to secure a % of the commission (or even all of it) on the issue of tatts selling online in competetion to us,thats starting to look like a very very poor move now,another example of poor representation and lack of foresight.
Just one final interesting point if anyone has ever been bored enough to trawl through the govts licence with tatts to run lotteries in their jurisdictions,their licence only allows them to run it not to retail it,but if you read the fine print in their website they have given themselves an accreditation,seems like we operate on a different set of rules
shayne,
credit card is okay online, because the agency or agent isn’t providing the credit to the customer (which could happen in event of fraud). the customer, or bank, is providing the credit… nsw has that law to stop individuals or agents from providing credit to players, its’ the same in all states but only NSW disallows purchasing lotto on credit instore.
i believe that’s how it works anyway…