Our team at our Frankston newsagency refuses to let the big old column at the front of the shop get in the way of promoting product.
They have just wrapped the column in black as a background for a four-sided calendar display. This is in addition to product filled calendar stands at the front of the shop.
The side showing in the photo shows mainly TV show themed calendars. This will change as the calendar season moved toward Christmas. I especially like that they have created a display which facilitates such easy change at the front of the shop.
Other sides use perspex shelves to display desk and other smaller calendars.
The prominence of the display gives an insight into the attack mode of the operator – he clearly wants to sell calendars AND given this display and its prominence he probably will and heaps to boot. Hope this concept is contagious.