Speaking at the PANPA newspaper publishers conference on the Gold Coast yesterday, Prime Minister Kevin Rudd said he was the only member of the family reading newspapers. This from the ABC report:
“But I am the ‘last of the Mohicans’ in our family,” he said.
“Neither my wife or any of my three kids read a newspaper. They read it all online. And that’s just the way it’s been for the last several years.”
Yet our shop-fits continue to reflect the view that the best retail space belongs to newspapers and magazines and that this space is best filled with purpose built units which cannot be easily changed with the times. If the Prime Minister is talking about change then maybe we do need to take notice.
WE NEED AN INCREASE IN OUR PROFIT MARGIN , FULL STOP.
Since when has [TEXT REMOVED BY BLOG OWNER] said anything good about newspapers. It just reinforces the argument that newspapers should not have their content free online.
It’s not a matter of whether newspapers (and mags for that matter) SHOULD have their content available online, it’s a matter of when it will become the norm. Clever publishers will be at the forefront of this revolution and those who deny it will die off. The revolution is coming and it is going to affect the core product in newsagencies.