Sales of horoscope magazine titles have all but collapsed based on data I see. Year on year falls of 33% in sales are not uncommon in newsagencies. The situation invites newsagents to cut the category. Sometime soon we will have the guts to take such initiative and finally realise that it is our cash, labour and real-estate being invested in some dying magazine categories.
We saw the same data back in January and cut every title in the category without hesitation.
Interesting you want to cut this product with only a 33% of sales fall ,yet you are bullish about intralot and they have diminished the market they inherited by over 75%,you seem happy to apply some financial perfomance models to some categories and not others,i often wonder why that would be Mark
Helen,
The product I want to cut has been around all twelve years I have owned the business. Intralot has been around 2% of the total time I have owned the business.
Intralot inherited nothing. Indeed, they were blocked at every step of the way. Sure they made mistakes but they have worked at fixing them.
Mark
Killed this category about 12 months ago due to poor sales,
John