We are promoting Women’s Health at the front counter at Forest Hill this week. The free fitness book – 31 Days to Your Best Body – with this issue is a nice giveaway and meets the requirements for this premium space. Women’s Health is an easy title to promote – the category is strong and the brand one of the best in the category.
We have a low hanging fruit approach to decisions like this – it is easier to drive greater success from a successful title than a low volume title.