Within a season like Father’s Day we can either display everything we have as a broad offer or segment our displays by theme or use of the gifts. The photo shows one such segmentation our Frankston team created around BBQ gifts. This brings together products from several suppliers including a BBQ themed Father’s Day card. The challenge is whether to theme for Father’s Day like this or place the whole offer together. We are lucky at Frankston to have the room to do both, our theme displays work well on a column in the shop while the broader display works on tables nearby.