Giant US retailer demonstrated a couple of days ago how much the world had changed when they opened for business in Australia. No tens of millions invested in traditional infrastructure like shops, no they opened a website offering good value product. This is exactly what News Ltd and Fairfax have been doing in entering new cities this past year – with online product as opposed to print product.
I wonder if newsagents are noticing a trend here?
Did you notice … not one attempt to ‘Glocalise’ (Not Globel-ise but G-local-ise) the products, its all USA and even the spelling on the web site is US. Even McDonalds has an Aussie Burger.
Im not sure how this will fly with the Aussie public.