Four months after announcing to the ASX of a deal with Bill Express over the Bill Express advertising screens, the Swish group has written to newsagents saying they would like to take over the operation and management of the screens in newsagencies. To their credit they are proposing focus groups to find out what newsagents want.
The key unanswered question from the letter is the basis on which they think they may be able to access the screens. We kow from the Liquidators of Bill Express that the ownership of the hardware is in question. Complicating this, many newsagents have stopped paying the lease on equipment.
While newsagents will want a digital signage network, they will want it on commercial terms which reflect the value their retail network brings to the opportunity. The network could not exist without newsagents. The Bill Express mess has left many wary. On the Swish Group proposal I would suggest approach with caution.
Would these screens advertise services and products that we provide or would they be like billboards on the freeway that advertise other businesses?
I couldn’t see the screens helping us at all with BE which were advertising products in our store but maybe if we could get advertising revenue for having them as instore billboards it could work, maybe.
what screen?
oi nevva had no screen!
gawn, mate!
well you can advertise your products and there may be advertisments from other companies.