We are enjoying good success with these sound cards from Skansen. The stock turn we have achieved is double the usual stock turn for cards in our store and more than double for cards in newsagencies nationally. Other stores offering the same product nearby has not been a barrier.
These cards help add to the theatre of retail – it is good to hear the song play when a customer browses a card.
One customer on Wednesday highlighted another benefit of these cards. She was buying a birthday card for her brother who is blind. She was thrilled to find a sound card.