We opened our fourth Sophie Randall store yesterday at 211 Toorak Road, Toorak. This store presented some real design challenges – it is only 60 square metres, round in shape, street fronted and has a column in the middle of the space.
Our first two designs fought against the odd shape. It was only after we embraced the circular shape that we came up with the fan approach for cards.
We have grouped card giving occasions by modules and even thought we have only been open a day, customers appear to like this approach.
The learnings from making the Sophie model fit into a smaller space will now be applied to our other stores. These retrofit changes will also include finessing of our corporate image in the windows and new fixturing for our feature cards.
As we have done for all of our Sophie stores, we used Zone Design out of Melbourne. They are innovative and deliver a good outcome.