We received our Darrell Lea Father’s Day stock late Friday afternoon. Based on sales of Father’s Day stock prior to Friday we should have had this out at least a week and probably two weeks ago.
A fair comment but I don’t necessarily agree…we have found that we usually sell a couple of hundred of these during the last week leading up to Fathers Day….so with two weeks to go the POS and product presentation is good for us…another good add on for Newsagents looking for differentation.
Steve you are right – these do sell well in the last week. We have found that we also sell plenty of Father’s Day product four weeks before as well. Hence my frustration. Oh, and the fact that the DL corporate stores have had this product for over a week.
A fair comment but I don’t necessarily agree…we have found that we usually sell a couple of hundred of these during the last week leading up to Fathers Day….so with two weeks to go the POS and product presentation is good for us…another good add on for Newsagents looking for differentation.
Steve you are right – these do sell well in the last week. We have found that we also sell plenty of Father’s Day product four weeks before as well. Hence my frustration. Oh, and the fact that the DL corporate stores have had this product for over a week.