The photo shows the Father’s Day marketing collateral we have created for our Sophie Randall card and gift businesses – the sign on the left side of the photo. They are the result of a collaborative effort and reflect the style we feel best represents the Sophie Randall brand around the Father’s Day season. The small signs are easy to install – they have a fold out stand at the back. By completing the design to finished art in-house we have been able to contain costs for our group of four stores.
The Sophie experience continues to open opportunities in our newsagencies, beyond what one might expect. We are appreciating learning about brand management, multi-store operations management and merchandising. We have a long way to go. Father’s Day is the first season in a year and a half at this that we feel we are close to where we would like to be.
One decision we made early on which we remain happy with today is that our brand is most important. This is why you will see Father’s Day collateral around our brand and not that of another supplier. While I applaud supplier support in the from of good marketing collateral for newsagencies, sometimes the visual noise from supplier competition for attention is overwhelming. Hence, our decision in the Sophie businesses for a more constrained approach.
Customer reaction of the Father’s Day collateral has been excellent.
Please tell us the name of the supplier of Jamie olivers mugs