We are fortunate to have a basket builder stand from ACP Magazines. This is a stand in which we place popular ACP titles as part of a co-location strategy. The stand is usually at the front of our Frankston store, to attract passers-by. The risk in using the same location is that customers get store blind. Yesterday, we moved the stand to next to the main newspaper display. (Excuse the photo, it’s not the best.) While it partially blocks the entrance to an aisle, we figured this was worth the opportunity of more customers browsing the stand. Change in a business like ours is crucial. We have great traffic but most of it is for a single purpose each visit. Anything we can to to break that and get an extra sale is money in the bank.
well finally i may get a hand off acp magazines in selling there magazines ,i have been trying for months now just to get some support off them in the form of display stands as mark has in his shops . These are great ways of selling mags and after talking to someone from ACP magazines today at the QNF confrence something is finally getting done about it .And also congrats to the qnf for putting on the conference and thanks to mark and the other speakers there for there presentations it was definantly worth going to .In the newsagency industry it seems there is never to much advice so the more the better keep up the good work .