We appear to be in the middle of bagged magazine season. Right now, more than any time I can recall, we have more bagged magazines in store. This is happening in the car, craft and homes categories.
These bags hinder browsing. Browsing is important to sales. I appreciate that the publishers see value in the free magazine to drive sales. I disagree.
Publishers need to find more clever ways to drive sales. For example, If I were publishing an Holden and Ford magazines I’d stage a state by state trivia competition around the brands, get people loyal to the brands competing in a fun atmosphere with the brands the focus. I reckon that a $50,000 spend nationally could result in a more valuable sales lift than bagging and hiding the magazines from browsers.
When they put a pack of cards in them they don’t fit into pockets as good and end up on all angles. Looks very messy and not very presentable.
I’m finding that the bagging turns off the customers as the loyal readers already have the back issue inside and don’t want another useless copy, and really who needs another deck of cards?
how about that tyre pressure gauge it has been in just about every magaine to do with motor sports .