Do a Google news search on newspaper circulation this morning and you will see that our major dailies have stories on the latest circulation and readership numbers. It is interesting the biases which show in the reporting on the same set of data. While the circulation figures show some falls and some gains, we continue to be insulated here in Australia from the considerable declines in newspaper circulation in the Unites States.
Our own sales benchmark data we are sending to newsagents today shows a decline in newspaper sales which is higher than the circulation data meaning probable migration to other retail channels.