You know the year is rushing to the finish line when calendars arrive in-store. Being early with a good range of calendars is important for the overseas gift purchases. This why the early range out now includes plenty of Australiana product. Year on year, calendars are growing more than 10% is newsagencies which drive the category. Going early is key.
Where might we source these stands (like those in your pic) for the calendars?
We currently use a standalone, flat front display (similar to the mag shelving), but we find it gets crowded and it does not show off the full face of the calendars.
Wen these stands are from hallmark, the supplier of the calendars through our newsXpress relationship. FYI we do not accept any calendars from magazine distributors as the margins are too small.
3. Kevin: A spinner will significantly lift your calendar sales over the shelf promoters. Doubling would not be unusual. BARTEL – a Newsxpress preferred supplier offers spinners with stock. Great margins too!
Agree with Mark – Mag Coy Calendars offer margin of 30% – waste of time dont’ open simply RTS.