The budget family meals booklet which comes with That’s Life this week earns the magazine a place at our counter, especially at the lottery counter where we have placed it. Money is tight, we read about that everywhere. It stands to reason people will be interested in ways to cut costs – hence the relevance of the free booklet. The smart yet simple placement of a good value offer like this at a busy counter can mean more for us in incremental sales than a full-on aisle end display as some of the publishers want. This is why I would rather newsagents judged based on sales success and not compliance around pretty displays.