The stand sent out by ACP magazines to support the launch of the Australian edition of Top Gear six weeks ago is serving us well. Thanks to the removable cap, we have alternated it between supporting Top Gear and Grazia. Its small footprint enables us to use the stand in a variety of locations – this is importnt given the number of regulars newsagencies have. Customers become store blind too!
When you look at the photo you can see our newspaper stand promoting our three dailies – the Herald Sun, The Age, The Australian and the Australian Financial Review. You can also see us promoting Women’s Health, Famous and Grazia. I mention this in support of my up-sell comments recently. Newspapers are a honey-pot. Customers are drawn to them like bees. We need to have other products around the honey-pot to build its efficiency.
Does anyone have contacts for where this sort of stand is produced? I’d be really keen to have something like this for my magazine here in Thailand, but I’ve not seen anything like that here.