Earlier this year I blogged about these newspaper themed mugs which I expected to sell well in our newsagencies. I was premature in declaring them a success. We now have them at half price in an effort to quit the range. We will drop the price ever further next week. We have moved them between stores and created dazzling displays. Nothing worked. We are pleased to have tried and had the experience though.
Mark, I’ve had these on sale in two of our newsagencies and have had considerable sales at both stores…enough to warrant a number of repeat orders. Pricing has been a considerable factor – we’ve retailed the mugs at $4.95 and the customers have loved them. Just goes to show that certain products won’t work for everyone (it may also depend on the wholesale price that they were purchased for).