We are promoting the latest issue of Dolly at the counter. It qualifies for this special treatment thanks to the free singlet valued at $11.95 which comes with the magazine.
We are now running two magazine promotions a week in this space at the counter. While there is work in regular display changes, if we get the timing right it is worth it in sales. Our weekend demographic is different to our weekday demographic and we try and connect with that in our choices.