Lovatts are running a competition in the issue of BIG which goes on sale August 28 with a prize of tickets to see Andre Rieu later this year. This is a smart competition because the prize will connect well with the typical Lovatts customer – certainly in our newsagencies. I have blogged here before about the pulling power of Andre Rieu – put him on the cover of a magazine and it sells out. We will promote the Lovatts BIG competition in a big way.