Marie Claire with the free Lancome Black Mascara is a worthy title to have on display at the front counter as shown in the photo. This is the space we have allocated to titles with what we judge as a genuinely valuable giveaway. The latest issue of Dolly is a good choice too but Marie Claire won because of sales and how the title performs in the on-sale week compared to Dolly which has a slower decay. We have created this display in each of our stores.