Holding New Idea back a day so it could provide full coverage of the twins born to Angelina Jolie and Brad Pitt has paid off if sales figures I am seeing are reflected across the retail network. In two of our newsagencies, sales today (as at 4:30pm) are ahead of what we usually achieve with New Idea for a full Monday. In the third store we are just under usual Monday numbers. This is an extraordinary result for a Tuesday, the quietest day of the week. It says something about the pulling power of this story.
The photo shows the value of the full face fixturing we use at our newsXpress Watergardens store. With an issue like this seeing the full cover is what sells the magazine to its target market.
Let you know how ours go we still have to wait another day for ours .I was not impressed with the service of gordon and gotch not even letting us know that it was not going on sale on monday .Did any agents get any notice that it was not going onsale monday besides the letter hidden inside the magaizines .
We were just about to call them up then my partner checked our email and found the same as the letter you found in with the magazines. It was sent on Sunday.
I’m sort of dissapointed they didn’t include some extra stock seeing ours look like selling out by the end of the week.
It’s just one of those damned if you do damned if you don’t scenarios.
No letter in my bundle and no email until the afternoon, I found out when I rang gotch
Michael they should be able to provide extra stock. I know they did a much larger than usual print run.
they sent me double than usual.