A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Consistently good counter sales

fas_impulse.JPGThe small pads in the photo are from For Arts Sake.  They and a similar pad product from the same supplier are among the best counter sellers we have tried in the last year. They are attractive and have a good price point – crucial elements to a successful counter offer.  Customers have top be able to make a quick decision.  The challenge with counter offers is finding different yet compelling product.  That’s where getting to gift fairs is important, to look beyond traditional newsagency suppliers.

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