Further to my earlier post about the lack of Olympics themed magazines, I have found Beijing – the complete guide to the 2008 Beijing games at our Frankston newsagency. I am surprised that this title was not more widely distributed. It has enough general appeal to to warrant wide distribution.
The magazine supply model continues to confound.
lol – I know in my local newsagent we have that magazine, the official AOC Olympic Guide along with Alpha’s Olympics special, so I don’t know why you don’t have those magazines in your newsagents Mark?
mark – just a comment as a previous employee of a publishing house. Many distributors and publishing execs read this blog. You have quite a following – You comment on many things both postively and negatively. That is your right and the industry is better for it. However there are those out there that may cut you from distribution for a title rather then having to cop your criticism if the title doesn’t fit your customer profile etc etc.. Hence you miss out on a title. No news is good news in many distributors eyes..
Jeff,
I’d hope that distribution decisions are only made on the opportunity to sell product.
I followed up the Beijing title with Mark Darton of NDD and he provided an explanation – distribution was based on sales for the Athens publication. I understand that decision but disagree as it does not reflect changes in four years.
Had I known the title was available I would have requested it – Gotch permits this and it works well.
Mark
I would have to agree that there is little, if not anything, in the way of Olympic publications. AOC/IOC tend to have their own agendas to spill and I’m one of those random readers who want to know more than the origins of the games. Actually, I worked in media at the 2008 Olympics and the Beijing publication is something I hadn’t come across. Good timing to, because I need to reference it.