A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Partworks row

partwork_row.JPGWe have created a partworks row in front of our counter at the entrance to our Forest Hill store.  As with my last post, this says we are specialists.  Each of these partworks has been or is being advertised on TV.  Newsagents are the exclusive retail partner.  By being bold about these products we are connecting our business with current TV campaigns and thereby leveraging the relevance that link brings.

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