Mygazines.com offers a place where anyone can upload and read scanned pages of magazines, for free. This site is the napster of magazines, making available for free copyright protected material. It is very easy to use – to upload pages and to read content already there.
I’d expect magazine publishers to react to Mygazines in the same way record companies responded to napster.
As a publisher I can see both sides of this. On the one hand we have to fight hard for each and every sale – so losing potential revenue like this has to be bad for publishers worldwide.
On the other hand there’s the global exposure that a magazine can get, although there’s absolutely no way of measuring it or gaining from it in any meaningful way.