One challenge with the launch of Grazia this week is finding space in the tightly packed women’s weeklies magazine display. We have created a new column by trimming the top two pockets of full waterfall displays. While some publishers may not be happy, it will not affect the sale of their products.
We will keep this space allocation for Grazia for four weeks before we allocate space based on revenue contribution. I suspect that this title will work better in two locations
I could not believe my eyes yesterday when i open my mail box to see a free magazine in there ,it was an offer to get GRAZIA for a subscription i think it was a saving of $30 .I am glad that we got this off the ground for ACP and now they just go over our heads with this ,so GRAZIA just got prime position down the back