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Fairfax building the Brisbane audience

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The photo is of the front page of the Sun Herald which I got in Brisbane this morning. The Sun Herald is the Sydney newspaper out of Fairfax, the Sunday edition of the Sydney Morning Herald. What caught my eye was the line above the masthead: Powered by brisbanetimes.com.au. The Brisbane Times is the news website launched by Fairfax for the Queensland marketplace.

The promotion of the Brisbane Times website so boldly above the masthead of the newspaper is a reminder to newsagents of the disruption occurring to their traditional business and a reason to consider carefully all capital investment in the future.

While newspapers are important, we need to find our own Brisbane Times and invest appropriately in our shops.

The Brisbane Times is also being supported by a billboard campaign from what I could see.

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Media disruption

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  1. Vaughan

    At least Brisbane can get a copy of it on a Sunday.
    I have irate customers as a result of the failure to deliver the product on a Sunday in Victoria for the past 4 weeks. It has gone the same way as The Telegraph.

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  2. Shayne

    Vaughan, it goes both ways unfortunately. In the 14 weeks we have owned our newsagency here in Cooma, we have received the Sunday Herald Sun twice in that time. It is very frustrating as it arrives on time and without fail on the other six days. HWT are unable to offer any explanation as to why sunday deliveries are so unreliable.

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