Our display for Gardening Australia at the counter is two days old and sales achieved from this point are four times what we would usually achieve in the first two on-sale days for this title. I put the success down to a great cover and feature (on Peter Cundall) promoted in the right place for impulse purchase. I saw this first hand this morning when someone brought the Herald Sun to the counter, saw the magazine and commented how much they like Cundall. They also said they don’t usually buy the magaizne.
Mark,now its beginning to make sense,looking at your last photo you just posted,and when i refer to your previous blog on strong intralot sales,.no wonder your intralot scratchie sales are stronger than others,you have them in the old tatts scratchie bays which the rest of us dont!!
are you allowed to display you scratchies like that? Are they in your tatts dedicated area? What was the end result of your very public dispute with tattersall regarding the tatts dedicated area.