The Sydney Morning Herald today has a GIO ad stuck over the word Morning. I took the photo at the Virgin Blue lounge – it’s their red sticker on the left. Copies of the SMH which I saw in the city today had the GIO ad a little lover – wiping out the masthead.
Newsagents had an argument with publishers four years ago about what else they could deliver with the newspaper. Their argument was that they did not want to diminish their brand. Today’s newspapers do just that.
The West have started doing that here, but go as far as actually covering the news.
http://theworstofperth.com/2009/03/16/sticky-start-for-new-editor/