We have just finished the third week of our book sale at Frankston and Forest Hill and it is working a treat in both locations. Sales have been excellent, especially through school holidays. What we are running is the newsXpress book strategy.
While we have had success putting books on a table in the past, being part of something bigger means the rewards are greater and that we have access to good collateral – such ad the brochure. In the financial year just completed, books have increased their contribution by a factor of eight times.
Mark,
We also had an excellent introduction with Books as a new category in our newsagency – have done three repeats already.
Looking forward to the next promo late August –
Manni