The choice for our weekend counter promotion was easy yesterday – the Dolly beanie and scarf make for an ideal impulse offer.
Even though this issue of Dolly has been out for a couple of days, we are expecting the weekend to be very good for this counter promotion – especially since this is when we have a younger demographic in-store. Being able to display the $39.95 gifts makes the offer easy to understand.
Sadly, ACP Magazines won’t recognise this promotion as it’s not part of their standard promotional package.