Years ago, at the urging or Terry Augustine from Browns Plains, newsXpress developed the Care and Friendship promotion. As the group has grown so has the promotion. This year, Hallmark had thrown considerable support behind what is know known as Care and Friendship month. The result is co-branded marketing collateral and in-store support in the from of a prize of a giant Forever Friends plush bear.
Beyond the commercial benefits for newsXpress members of the Care and Friendship season is the opportunity to encourage people to thank those who may be forgotten from time to time – teachers, friends, neighbours, colleagues … people important us who we forget to thank.
Care and Friendship month reminds people why card giving is important.