Stationery can be a set and forget department with products rarely moved. Customers can become as store blind as newsagency staff. We are using a small screen placed within the stationery department to play TV commercails and other video content (with sound) to draw attention to products. The key to this is brand name suppliers being prepared to work direct with us on the in-store promotion opportunity as often they prefer traditional in-store marketing collateral.
iNSTEAD OF WAITING FOR CUSTOMERS, ITS GOOD TO TARGET BUSINESSES IN THE AREA AND REGULARLY VISIT THEM. gIVE THEM A SPECIAL DEAL. kEEP DROPPING IN ON THEM..PATIENCE WILL BE REWARDED