A good way to promote your newsagency is to offer something of value to another business to giveaway. Using Microsoft Word it is easy to create coupons tailored to your business. These could offer a free gift with a purchase, a discount off, say a magazine, a two for one deal or some other offer available only through your business. The right coupon with a compelling offer handed out at a neighboring retail store should drive additional traffic. You can do the same for them from your business.
The keys to success with coupons are:
- The offer provides real value.
- It is only available at your store.
- You target people who are less likely to visit your shop.
- There is a time limit on redemption.
- The retailer you partner with, to hand out the coupon, believes in the offer.
- The coupon itself is simple – the value proposition has to be “got” immediately.
Many newsagent suppliers will work with you on this type of marketing by providing giveaway items if one of their items is purchase or a discount on incremental sales. The key is to ask.
Coupons are an easy and cheap marketing opportunity. I’d suggest newsagents engage in three or four such campaigns a year. If nothing else they get the name of your business in front of other shoppers and other businesses.