We have created a column of wedding magazines next to Australian Women’s Weekly, a column of crossword titles and our top selling weeklies. This is in addition to our usual wedding display further into the magazine department.
The display has been up for two days and has resulted some sales. We will leave it in place for two weeks before we replace it with another category we want to feature in the high traffic area.
Since it is wedding season the time is right to co-locate wedding titles in this way. There is no shortage of stock to display.
it looks like a dogs breakfast – where is the marketing skill there. from a customers viewpoint it looks too busy and confusing – try and think like a customer for a change
Ronny, This is not about marketing or retail feature display as such. We are placing titles in existing magazine fixturing in our newsagency. For a wedding feature at other times we take a different approach. Mark
Not wedding season (thats October to April really) but possibly planning season!
Its certainly wedding magazine season with the amount of titles coming out right now!