With all three magazines promoted at the counter selling out last week, we created a Better Homes and Gardens display Saturday. The free candles, celebrating the magazine’s 30th birthday, made BHG fly off the shelves.
Even though some excellent candidates arrived today (Marie Claire, Bazaar) for this space we will leave BHG in place for another couple of days.
Title choice is crucial to to achieving the best from this counter space and this can only be made at the store level.