newsXpress held a Market Fair in Melbourne yesterday for members. Close to thirty suppliers were there with new products on display and some excellent newsXpress specific deals. This is what marketing groups are about, adding value to member’s businesses through exclusive access and or exclusive pricing.
Such offers cannot be put at the general industry trade shows such as the GNS Market Fairs which we also look forward to attending.
The difference between newsagencies is increasing – partially because of marketing groups but more so because of entrepreneurial newsagents versus people who have bought themselves a wage. Things like the market fair yesterday highlight this difference. There was talk about basket depth, margin and new money – all related to how newsagents can break away from the old newsagent model and use the current traffic to drive better, more commercially valuable, outcomes.