Intralot has started its TV campaign based around the theme of the luck factory. In-store, they are using the LCD screens to educate customers about their new games they launch July 1. I am pleased to see such good use of the LCD screen – they add to the theatre of retail. All of this activity is exciting and will refresh interest in lotteries as a result
It must be nice to have your equipment in-store Mark…. Up here in the country we may be waiting a while, our new best friends at Intralot lost our application paperwork for a couple of weeks and that puts us to the end of the queue. I guess it must have been our fault, somehow…..