To connect with the Melbourne Wedding and Bride Expo our Frankston team created this display of wedding magazines near our counter to connect with their popularity. It looks fantastic!
We are using a new stand which takes less space and allows for faster creation of these displays – important given the labour cost of the various displays newsagents complete every week.
We sell more than half our weeklies off the counter at Frankston and this display is right near this high-traffic weeklies area. The two feed off each other. This is the type of display I mean when I write that newsagencies need to up-sell in the store layout. Too many are set and forget businesses where customers become store blind.