A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Best of British promotion

The folks behind six British magazines have a promotion running across the titles under the banner of The Best of British.  I like the offer because it promotes more than one title.  I also like it because it connects with a demographic which is successful for us.  My only disappointment is the card insert in the magazines themselves.  A ratty insert for a Beautiful Homes magazine is not a good look.

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