The movie Kung Fu Panda is getting plenty of press here even though it does not open until June 26. Hallmark cards has the licence so there is an excellent promotional tie-in for many newsagents. The gift bag featuring the panda character is fantastic – when you open the flap at the front the panda just about jumps out at you. It is around card and gift licences like Kung Fu Panda that we can drive sales outside of the traditional card and gift space. Connecting with hot licences adds credibility to newsagencies with the target generation of the licence.
i need advice on cards hallmark vs john sands please help me.
i am currently with hallmark cards and i have been with them for all my newsagency career for 14 years. i am about doing shop fit and thinking to change my card supplier to john sands. is john sands a good card co. and do they have good range of cards , or may be as good as hallmark?
Eric, I have been with both companies. You choice needs to carefully consider the needs of your customers, the cards themselves and how well YOU work the category. Cards are great, even greater if you put in 110% yourself to achieve the best.
Mark
When we did our shop fit 12 months ago we changed from John Sands to For Art Sake and it is endless the amount of compliments we get on our cards compared to when we had john sands .I think this might have a bit to do with no one in town have the same card range as us so they are working a treat .