I have put together a magazine workshop for newsagents which looks at retail and online trends and presents strategies newsagents can use to grow magazine sales. The goal is that by the end of the workshop each newsagent has an action plan of changes in how magazines are managed and marketed in their business. Most of the changes I discuss do not involve any capital expense and only a small investment in labour.
With magazines considered by most newsagents as a key point of difference they have over other retailers, I figured it was time for us to manage the department as if we believe this.
The workshop is free. I’m happy to present it to any group of fifteen newsagents or more. If you are interested in a magazine workshop in your area, please contact me.
I AM IN A SMALL TOWN WITH ONLY 3 AGENTS SO THERE WOULD NOT BE ENOUGH PEOPLE BUT I WOULD DEFINANTLY LIKE TO READ EVERYTHING THAT IS TALKED ABOUT DURING THE WORK SHOP
Mark
How do you feel about Non Newsagents by that I mean other small business’s, sub agents, bookstalls etc, not related to this post in particular, I am curious as I have noticed in the past 2 years in non regular posts that you may carry some small aloofness to Non Newsagents.