In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down — my opinion. Here are the premises I have. Number one, there will be no media consumption left in 10 years that is not delivered over an IP network. There will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form.
A quote from Steve Ballmer, CEO of Microsoft in an interview published in the Washington Post June 5. While I disagree with Ballmer’s statement, it is a challenge worth thinking about and worth being debated by newsagents.
It troubles me that newsagents are not talking enough about media disruption. It is as if we are living in a vacuum. The internal communication channels which feed newsagents news about things affecting their businesses are all but silent on this.